My Role
Solo designer: Design, discovery and ideation, competitive analysis, interaction design and prototyping
Team
Platform/Tools
designed in figma!
The problem at hand
This team's initiative was to create a digital experience for Truist banking customers.
Examples:
I was tasked with finding a better way to surface the PDF walk-throughs hidden in the current help screen. This was to be solved by creating a wizard help solution for displaying information throughout the site.
Organizing my thoughts
DOCUMENTING USER FLOWS to understand the functionality behind the "FAQ/self-help window" and give me the chance to organize the information in a more visual way.
Done in Miro! -->
I also CONDUCTED RESEARCH on customer reactions to chatbots and conflicting views on using them exclusively for 'immediate help'.
Click here for a more detailed explanation of my research!
I crafted LOW-FIDELITY WIREFRAMES incorporating the above information, presenting them for feedback during a 'Design Critique' session. This proved invaluable for receiving input from skilled designers and was a highlight of my internship.
Snapshot of how I organized the feedback received in Miro with the help of my team!
©2024 by Ramya Ramaswamy.